2011年8月30日火曜日

kids entertainment of Japan 1

do you know about 'kids business' of Japan?
in another words, 'how rich' Japanese kids are.

we know in north America, when kids asked to get something ~ex.games toys CDs snacks whatever~ politely to their parents. parents say 'you must work n make money' definitely. however, when Japanese kids asked to get something politely to their parents, they don't say so. kids can get anything by 'pay for nothing' mostly. surprisingly even don't help housekeepings and any help for adult. it makes specific market in Japan. that means existence of 'kids market'.

It is easy to find when we compared Justin Bieber & Miley Cyrus with Japanese pop kids singer groups.former singing adult song adultly for same age teenagers.later singing child song childish for child but adult quality for parents.later market is not just for kids but also parents. 'kids & parents' involved the concept makes higher quality 'kids market'. their parents define the quality as sponsors.

compare

Miley Cyrus


'karen'girls


'oha'girls


well,,write about 'mediamix' later on.

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